Is Sending Business Holiday Cards Cost Effective?

Sending Christmas cards to your customers conveys a message: I appreciate you; I wish to preserve and cultivate our relationship. And relationships with customers are the back bone of any business that aims for growth and establishment. When sending Christmas cards, make sure you don't neglect past customers. Your card might just rekindle their interest in your products or service and boost your sales.

What should your Christmas card say? Merry Christmas or Seasons Greetings? Merry Christmas or Happy Holidays? Think of the negative feelings you might evoke when greeting a Jewish customer with Merry Christmas. You won't dream of sending Happy Hanukkah cards to your Christian customers, right? So choose wisely your Christmas card wording and theme.

It is of course of crucial importance that your corporate Christmas cards reflect professionalism and respectability. Yet avoiding religious themes in your corporate cards and sticking to generic Season's Greetings is not always the best solution. Some of your customers expect a Christmas card to read "Merry Christmas". To avoid the trap of sending Christmas card and mistakenly offending your customer, you should consider sending holiday cards earlier for Thanksgiving, which is relatively devoid of religious tones, or later, for New Year's Day. The potential of cultivating relationships with your customers via business holiday cards is not to be overlooked, yet one must exercise caution and sensitivity when sending cards.